Making work more rewarding for employees across South Africa.

Background

Randgo, a start up lifestyle rewards business, offers an intranet and extranet based employee/client end-user purchase benefit program, which is supported by a dedicated back end infrastructure. Randgo’s corporate clients enjoy a real value add to their employment proposition, making them more attractive as employers and giving their employees an improved work experience.

Challenge

Creating a brand from scratch that competed in the market place immediately and appealed to the three core audiences (corporate clients, employees and vendor partners) was a significant challenge relished by the team at Brandspank. The primary platforms of engagement would be web, digital communications (email, internal TV adverts, SMS) and print media. A consistent message across each was required with an upbeat, highly engaging look and copy writing. In addition, each touch point was to be customised to the corporate client that purchased the solution – integrating their identity but still maintaining a unique Randgo feel.

Solution

Our mission was to create a brand identity and supporting visual language system that was vibrant, engaging yet professional. We were commissioned to develop an entirely new brand identity for the start up. Taking the team through a full brand strategy process we culminated with the new logo, word mark and visual language. This was then rolled out to the Randgo Intranet platforms and various digital and print touch points. Working very closely with the Randgo team, Brandspank developed a sophisticated visual system that harmoniously integrated the client’s identity with the Randgo look and feel, enabling rapid prototyping and roll out.